A strategic review of Hard Rock Caf Essay Example | Topics and Well Written Essays - 2500 words

A strategic review of Hard flap Caf - Essay Example strategical group abbreviation for Hard shudder Caf will help in evaluating the firms with similar features, competing on uniform basis or following similar strategies. Three major direct competitions have been analysed, namely satellite Hollywood International Inc, The Johnny contestationets Group and Landrys Inc. The value chain analysis of Hard Rock Caf has helped in making strategies for better value creation for customers. A SAF analysis was d wholeness to identify authorisation problems, highlight their impact on winning execution and make sure that strategies are properly implemented. VRIN analysis helped in evaluating the core competencies of Hard Rock Caf. The various components of the VRIN were further broken down into smaller components and the talent level of each of these components were further analysed. At last, various suggestions were put forward. The final recommendation chosen later the analysis was to ex pand in new and emerging markets.Founded in the year 1971, Hard Rock Caf (HRD) is one of the finest chains of theme restaurants. It was started by Peter Morton and Issac Tigrett in London as a fast regimen and coffee joint (Hard Rock, 2014a). Over the years, Hard Rock Caf has successfully established itself as a open up in theme restaurants. After its successful global expansion into various nations, the retail chain diversify into many new business segments, including hotels, dining restaurants and casinos. In the year 2007, Hard Rock Caf was taken all over by Seminole Tribe of Florida and the headquarters were shifted to Orland, Florida. As present, there are about 175 Hard Rock Caf s located across 53 countries (Hard Rock, 2014b).An analysis of product life cycle of Hard Rock Caf will help in understanding the present condition of the retail brand, in terms of its define in theme restaurants industry. Currently,