Emotional Abuse Therapy Assignment Outline - 1616 Words

Emotional Abuse Therapy Assignment Submitted to Dr. Robin Walsh for Principles of Counseling PSY 4402 Submitted by Heather J. Winkler Troy University October 4, 2017 Abstract â€Å"Emotional abuse is the most common form of abuse – and yet least talked about† (Munro, 2011). Studies have shown that regardless of country of residency, native language, gender, age, sexual orientation, religious belief or economic status, emotional abuse is often seen as an â€Å"acceptable form of communication† (Munro, 2011) and in many cases, normal. But as mental health professions, we know this is not the case, and it often breaks our hearts to see another human being suffer especially when we are unable to convince our clients to leave their abuser.†¦show more content†¦However, with compassion for the victim and the enormous amount of guilt they struggle with, emotional abuse can be stopped (Stosny, 2009). Theories A Counselor Should Understand Behavioral Theory â€Å"Humans are the producers and products of their environment†¦ Learning can be used to change behavior† (Gladding, 2018). Counselors should understand that in regards to emotional abuse, the behavioral theory can be used to explain the action of the event as well as the reinforcement that occurs. For the abuser, this reinforcement comes as a positive one in where the action made them feel better perhaps even powerful given that there wasn’t any repercussions. For the victim, it was negative because they began to internalize the actions of the abuser by believing that in some way shape or form, they were ultimately responsible for the deplorable behavior exhibited by the abuser. â€Å"Counselors need to be active in the counseling session, take on the role of consultant, teacher, adviser, reinforce, and facilitator† (Gladding, 2018). CounselorsShow MoreRelatedSurvivors Of Childhood Sexual Abuse1458 Words   |  6 PagesSexual abuse vict ims often have a difficult time overcoming the trauma. Victims struggle overcoming the trauma and heightening their self-worth. In individual therapy, clients often like to live in the past which makes it difficult to learn how to cope in the here and now. Survivors, unless they ve had therapy, often do not connect their present ways of coping and affective states with their experience of childhood sexual abuse. For many clients, shame, anxiety, depression, and concerns aboutRead MoreDialectical Behavior Therapy Is A Second Wave Therapy1065 Words   |  5 PagesDialectical Behavior Therapy is a Third Wave Therapy created by Marsha Linehan in the 1970’s. It comes from a Cognitive Behavioral perspective. In High School she wanted to become a psychiatrist and work with the most mentally disturbed patients. She realized, however, that there weren’t a lot of effective treatments for these patients. She then decided to earn a PhD in experiential personality psychology ( Prochaska Norcross 2014 p. ). Linehan wanted to work with the most difficult patients,Read MoreThe Key Components Of Anxiety Disorders And Cognitive Behavioral Theory ( Cbt ) Essay1630 Words   |  7 PagesAnxiety Disorders, and Obsessive Compulsive Disorders. Respectively, each disorder has its unique symptoms, though all anxiety disorders have one thing in common- excessive fear or worry of a situation that is not threatening (McKay, 2013). The emotional and physical symptoms include, feeling of apprehension or dread, feeling tense and jumpy, restlessness or irritability, anticipating the worst, and being watchful for signs of danger. Physically: racing heart and shortness of breath, upset stomachRead MoreThe Roles Of The Social Worker1746 Words   |  7 PagesThis assignment will explain the role of the social worker in context of children in need of safeguarding and protection. This assignment will address theory, law and statutory guidelines of practice when protecting and safeguarding very vulnerable chil dren and young people. According to the working together to safeguard children 2010 ‘child protection is a part of safeguarding and promoting the welfare of children’ this refers to the activity that is undertaken to protect specific children who areRead MoreDissociative Identity Disorder and Communication Essay1534 Words   |  7 Pageshave a history of reoccurring and life threatening abuse at a young age, Atlas, J.A., Wolfson, M.A., Lipschitz, D.S. (1995). ‘Dissociation’ can be referred to as a self-protection or survival technique. During the experience of extreme trauma, it has been found that the individual (commonly as a child), utilises a mechanism similar to an ‘alternate state of presence’ to ‘go away’ in his or her mind as a defence against physical and emotional pain, thus enabling the victim to function normallyRead MoreUnit 10 Essay1892 Words   |  8 Pagesï » ¿ Course Title BTEC Subsidiary Diploma in HSC Unit Title 10 Caring for Children and Young people Level 3 Unit Number 10 Unit Credit 10 Assignment Title Caring for children, young people and their families Part Unit Whole Unit Whole unit Assessor Start Date Submission Date Feedback Date Vocational Context Task 1 (P1) Imagine that you are a researcher for a local radio station and you have been asked to put together a piece on looked after children and young people. Task 2 (P2,M1 M2, D1)Read MoreSocial Work And Become A Therapist1271 Words   |  6 Pagesto return to school, I fully dedicated myself to my studies. I set high expectations for myself, with a goal to earn A’s in every class, which I had never accomplished before. I worked diligently and spent countless hours studying and working on assignments. My dedication paid off and I have earned A’s in every class since Fall 2014. I plan on continuing to work hard as I finish the final year of my undergraduate degree and have a goal to earn A’s in my remaining courses. These life experiences haveRead MoreProfessional Identity As A Marriage And Family Therapist2490 Words   |  10 Pagesposition differs from social workers, clinical psychologists, and professional counselors. By reviewing the differences in counseling positions, I will be able to express the differences from my previous experiences with pastoral counseling, and outline what my future will look like as a Marriage and Family Therapist. 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In the mid-1950s, his publications declined as he played an active role as a parent to his youngRead More Cognitive-Behavioral Therapy For Bulimia Nervosa Essay2928 Words   |  12 PagesCognitive-Behavioral Therapy For Bulimia Nervosa INTRODUCTION Bulimia nervosa is an eating disorder characterized by binge eating as well as by self-induced vomiting and/or laxative abuse (Mitchell, 1986). Episodes of overeating typically alternate with attempts to diet, although the eating habits of bulimics and their methods of weight control vary (Fairburn et al., 1986). The majority of bulimics have a body weight within the normal range for their height, build, and age, and yet possess

Hiv/Aids Pandemic in Liberia - 5712 Words

Arthur Barclay Business College Stella Maris Polytechnic St. Joseph Campus, Capitol Hill, Monrovia, Liberia Course Title: English 201: Sophomore English I Topic: HIV/AIDS PANDEMIC: â€Å"Its Social Ramifications and Impacts on the Liberian Society† Thesis: Perhaps the most life-threatening, incurable but preventive disease to the human race is the HIV/AIDS Pandemic, and the awareness and understanding of its social ramifications and impacts on the Liberian society is paramount. Prepared by: Johnson S. N. Williams, ID#: 04576 Student, English 201, à ¸2 â€Å"In Partial Fulfilment for a required course for the A.A. Degree in Business Administration/Management† Submitted to: Peter D. N. Duncan, MSc. Lecturer, English 201†¦show more content†¦There are appendices attached which conclusions. I must acknowledge and appreciate the Government of Liberia through the NACP for allowing me access to materials that support this report. Not also forgetting my course lecturer, Mr Peter D.N. Duncan, MSc. in Education, for providing theoretical and moral guidance throughout the assignment period. I hope this paper has met its objective as the topic depicts. provide statistical data that support my analysis and 1 Khalipha M. Bility, Ph.D., Program Manager, NACP Annual HIV and AIDS Review 2007-2008, pp. 2 Page 2 of 15 PDF created with pdfFactory Pro trial version www.pdffactory.com II. HIV/AIDS PANDEMIC: â€Å"Its Social Ramifications and Impacts on the Liberian Society† The historical accounts and facts of the discovery of the HIV/AIDS virus in Liberia can be traced as far as in 1986 when the first diagnosis was made at Curran Lutheran Hospital in Lofa. Since that time, not much realistic and reliable statistics and information had been made available. The Government of Liberia had only responded with the establishment of the National AIDS and STIs Control Programme (NACP) in 2001. This agency has got the statutory mandate of national oversight responsibility of all cases relating to the dreadful disease. To date, Liberia is diagnosed of three types of the pandemic: HIV-1, HIV-2, and the combination of both (HIV-12). Incidences of HIV/AIDS cases in Liberia, from 1986 to 1997,Show MoreRelatedA Perspective of Poverty and HIV on Sub-Saharan Africa1018 Words   |  4 Pagespoverty and HIV on Sub-Saharan Africa The majority of people currently living with HIV are in Sub-Saharan Africa where this infectious immune disease has had a devastating impact mentally, physically, economically and socially since this pandemic began. Sub-Saharan Africa is about 15% of the worlds population, and it has approximately seventy percent of the people living with HIV. In 2011 there were 23,500,000 people living with HIV, and 1,200,000 annual AIDS deaths. The new HIV infectionsRead MoreChapter 2 : Of Microbes And Men977 Words   |  4 Pagesinvolving the addition of a phosphate group to the amino acid tyrosine in host cell, proteins. 3. Based on Chapter 12: Marburg and Ebola Hemorrhagic Fevers (Pages 247 – 268) a. List three countries where pandemic of Ebola Hemorrhagic Fever was reported in 2014. (5 points) Guinea, Liberia, and Sierra Leone. b. Describe briefly the cultural practices of people in the country you mentioned in part (a) that the scientists suspected of contributing to the spread of this disease. (15 points) In theseRead MoreUse of Social Marketing to Control the STDs Pandemic Essay1945 Words   |  8 Pagestimes, the later decades of the 20th century has seen a pandemic that is wrecking just as much havoc on the globe- Sexually Transmitted Diseases (STDs) and one in particular- HIV and AIDs. The focus of this paper will explore past interventions using social marketing and Social Network Theory as their foundation to encourage condom usage to prevent the spread of STDs. Public Health Concern In modern times, STDs (such as HIV and AIDs) have wrecked such havoc upon the globe with more thanRead MoreGlobal Health Agendas And Domestic Government s Health Policies2137 Words   |  9 Pagesaligned with the MDGs. However, although Liberia and Sierra Leone had similar health objectives in their PRSPs, the outcomes for both countries are different. Internationally, Liberia was heralded as making the greatest progress in its health status as it had the highest increase of life expectancy in the world (19.7 years) from 1990 to 2012 (WHO 2013). According to Nkwanga (2015), international donors used Liberia’s achievement as proof of success of the aid programs. Sierra Leone on the other handRead MoreIdentifying The Structural Violence And The National Security Problems, Destabilizing Economies And Regimes, And But Threatening International Essay2249 Words   |  9 Pagesof the disease early on and why was the international community slow to respond. It is my view that any developing country (especially fragile, post conflict states) would have struggled with an epidemic of this nature, not just Sierra Leone and Liberia. However, as many fragile states have under-developed health systems, the real questions are: â€Å"why are the health systems under-resourced to provide basic primary care† and â€Å"why did the global health governing system fail to react in time†? GoingRead More The Impact of the Ebola Virus on Africa Essay example3437 Words   |  14 PagesThe Liberian Finance Minister has also revised downward the IMF country growth forecast of 5.9%[1]. The panic and confusion could be more disruptive than the disease itself. While one cannot put money value to life, the true economic costs of pandemics are usually way off the mortality figures. For example, the outbreak of a relatively rare disease like Severe Acute Respiratory Syndrome (SARS) with 8,273 cases as of 2003, caused just over 800 deaths[2]. But in terms of damage to the global economyRead MoreThe Epidemic Of The Swine Flu2433 Words   |  10 Pages(CIDRAP), a study done by the Centers for Disease Control and Prevention Policy (CDC) on the 2009 Swine Flu outbreak reveals the global death toll to be 284,000 (Roos R, 2014) Although this statistic may not seem as significant to the current AID/HIV pandemic, the lethality of the Swine Flu is far greater, and so is Ebola with a 50% survival rate and an estimated 14 day life expectancy once symptoms onset according to the CDC. Stricter regulations and aggressive countermeasures are needed to combatRead MoreBackground Guide Of World Health Organization7133 Words   |  29 Pages Global Epidemic disease 1.Retrospect of the epidemic disease​​​​​​​ Case1 Aids​​​​​​​ 1.Aids 2.The cause of Aids and Aids’ human factor​ ​​ 3.The distributing of aids Suggestions for Further Research Relevant UN Action Case2Read MoreWhat Is HIV1762 Words   |  8 Pagesï » ¿HIV What is HIV/AIDS? HIV stands for Human immunodeficiency Virus. This virus weakens a person s ability to fight infections. During HIV infection, the virus attacks and destroys the infection-fighting CD4 cells, a type white blood cell. The loss of CD4 cells makes it difficult to fight infections, and so, one would be most susceptible to any and every illness. A person with the loss of 200 and more CD4 cells is said to have the more advanced stage of the HIV infection, acquired immunodeficiencyRead MoreMisconceptions About Ebola Virus Disease1836 Words   |  8 Pages Whilst the virus was devastating and the United Nations and several countries stepped in to help, there were lots of misconceptions about Ebola – how it spreads, the symptoms, risks and prevention, and what it would mean if it became a global pandemic. Misconceptions were on some of the following; Ebola is an airborne virus, if you contract Ebola, you’ll die, anyone with the virus is contagious, Someone infected in North America will lead to a worldwide epidemic, being around someone infected

Araby †Summary Essay Sample free essay sample

â€Å"Araby† is a narrative of the waking up of a male child groping toward maturity and how different the universe is compared to how he would wish to see it. The hooky players in â€Å"An Encounter† managed to play truancy from school without any major effects ; no 1 prevented them from traveling across town on a weekday or even asked the male childs where they were traveling. Similarly. the immature supporter of this narrative leaves his house after nine o’clock at dark. when â€Å"people are in bed and after their first slumber. † and travels through the metropolis in darkness with the acquiescence of his defenders. Like the chief character in â€Å"The Sisters. † this male child lives non with his parents but with an aunt and uncle. the latter of whom is surely good-natured but seems to hold a imbibing job. When the adult male returns place. he is speaking to himself and he about knocks over the coat rack. He has forgotten about his promise to the male child. and when reminded of it — twice — he becomes distracted by the connexion between the name of the bazar and the rubric of a verse form he knows. The boy’s aunt is so inactive that her presence proves inconsequential. Like â€Å"An Encounter. † â€Å"Araby† takes the signifier of a pursuit — a journey in hunt of something cherished or even sacred. Once once more. the pursuit is finally in vain. In â€Å"An Encounter. † the Pigeon House was the object of the hunt ; here. it is Araby. Note the sense of something passionately sought. against the odds: â€Å"We walked through the aflare streets. jostled by bibulous work forces and dickering adult females. amid the expletives of laborers. the sharp litanies of shop-boys who stood on guard by the barrels of pigs’ cheeks. the rhinal intonation of street-singers. . . . These noises converged in a individual esthesis of life for me: I imagined that I bore my goblet safely through a multitude of enemies. † Although the male child finally reaches the bazar. he arrives excessively late to purchase Mangan’s sister a nice gift at that place. and therefore he may every bit good have stayed place: palsy. Like the storyteller of â€Å"An Encounter. † this supporter knows that â€Å"real escapades. . . must be sought abroad. † And yet. holding set his sights on something alien or at least alien sound ing ( â€Å"Araby† means Arabia. and the bazar features a French-style cafe ) . the male child can non acquire at that place in clip for his experience to be deserving anything. Why? Because his uncle. who holds the money that will do the jaunt possible. has been out imbibing. Some critics have suggested that Mangan’s sister represents Ireland itself. and that therefore the boy’s pursuit is made on behalf of his native state. Surely. the bazar seems to unite elements of the Catholic Church and England ( the two entities that Joyce blamed most for his country’s palsy ) . merely as Father Flynn’s decease did in â€Å"The Sisters. † As the church has hypnotized its disciples. Araby has â€Å"cast an Eastern enchantment† over the male child. Furthermore. it is â€Å"not some Freemason [ Protestant ] matter. † Church parishes frequently organized bazars to raise money for charity. When the male child reaches the object of his quest. nevertheless. Araby ( the church ) is empty — except for a adult female and two work forces who speak with English speech patterns. The adult female speaks to the story’s chief character in a mode that is â€Å"not encouraging† and is clearly making so â€Å"out of a sense of responsibility. † Thus. a mission on behalf of an idealised fatherland ( the male child does non really cognize Mangan’s sister — sh e is more or less a phantasy to him ) is thwarted in bend by the Irish themselves ( the charming uncle and his leaning to imbibe ) . the church. and England. In add-on to being an creative person of the highest order. Joyce was besides a consummate craftsman. He guides his readers through the narrative itself. thereby scoring them into sing his subjects. First. he offers a chief character who elicits understanding because of his sensitiveness and solitariness. Joyce so provides that supporter with a particular. dramatic struggle ( the demand to affect Mangan’s sister with a gift from Araby ) . Though seemingly minor. this desire is obliging because it is so intensely felt by him. He cares. so the reader attentions. Then the author puts barriers in the manner of the male child and the reader: the delay for Saturday itself. and so for the uncle’s return from work. Joyce expands clip. stretches it out. by stacking on the trivial inside informations that torture the male child as he waits: the ticking of the clock. the calls of the protagonist’s playmates outside. the gossipmongering of Mrs. Mercer. the scrape of the uncle’s key in the lock. and the rocking of the hallstand. Then the uncle must eat dinner and be reminded twice of Araby. after which begins the excruciatingly slow journey itself. which seems to take topographic point in slow gesture. like a incubus. When the supporter eventually arrives at the bazar. excessively late. the reader wants so severely for the male child to purchase something. anything. for Mangan’s sister that when he says â€Å"No. thank you† to the Englishwoman who speaks to him. it is heartbreaking. â€Å"Gazing up into the darkness. † the storyteller says. â€Å"I saw myself as a animal driven and derided by amour propre ; and my eyes burned with anguish and choler. † The eyes of Joyce’s readers burn. excessively. as they read this.

Princess and the Frog free essay sample

This is a movie filled with cultural differences and cultural bias. Throughout this paper, one will read about cultural identity and cultural bias found within the movie. In addition to cultural identity and cultural bias, the concept of cultural patterns and what types of cultural patterns that are exhibited in the film will also be discussed. Cultural Identity Generating a cultural identity for animated characters on the silver screen is not a simple task. Screenplay writers must address the many layers that form an individual’s cultural identity and seamlessly integrate those pieces into the personality of the imagined character. A successful animated character is one that the audience relates to on a personal level. The character has realistic, relatable personality traits yet keeps the element of fantasy and surrealism that audience members expect from an animated movie. This expectation is increased many times over when the animated film bears the Disney logo. In the film The Princess and the Frog (2009), Disney animators chose to make the new princess an African American woman from New Orleans, Louisiana. For the screenplay writers, directors, and animators, this meant they needed to dissect the intricate relationship between racial, gender, regional, and national cultural identity to create believable characters. Brief Synopsis: The Princess and the Frog is about a young girl who lives in New Orleans named Tiana. Tiana lives with her mother, who works for a wealthy white family, the LaBouff family. The LaBouff family has a young daughter named Charlotte and Tiana’s mother, Eudora, is making a dress for Charlotte. Tiana and her mother are really close to Charlotte; she is around the same age as Tiana. Charlotte enjoys fairy tales so Eudora reads the story of The Frog Prince. While reading the story, Charlotte becomes infatuated with the idea of kissing a frog and turning it into a prince, while Tiana is not so enthused. After the story is complete, Tiana and her mother go home. Upon arriving at home, Tiana’s father James is already there preparing gumbo; Tiana’s favorite. As the meal is finished, her father tells Tiana about his dream to one day open his own restaurant. Tiana responds by stating that she wants to help; her father claims they will call it Tianas Place. Upon seeing the Evening Star outside her window, Tiana makes a wish, to which her father explains that wishing can only go so far, and that she has to help that wish along. The remainder of the movie follows Tiana as she strives to keep her father’s dream alive. In order to do so, Tiana worked and worked, only to save a majority of the money for her restaurant. In the end, Tiana fulfills her father’s dream and lived happily ever after with her prince named Naveen. Tiana and Naveen As the main protagonists of the film, Tiana and Naveen are the natural choice for demonstrating the vast differences in cultural values between the United States and the imaginary European country Naveen purportedly hails from. Tiana is a representation of the American dream that success is available to anyone regardless of station so long as that person is willing to sacrifice and work hard to achieve the dream (Stiuliuc, 2011). Within the first few scenes after the opening credits, Tiana is depicted as hard working and frugal, eschewing relationships, entertainment, and even sleep to achieve her dream of opening a restaurant. In sharp contrast to diligent Tiana, the introduction of Prince Naveen leaves no doubt that he irresponsible and far more interested in life’s pleasures than he is of taking responsibility for his behavior. In terms of cultural cues, this depiction of a pseudo-royal from an imagined European country represents the stereotype of decadence within the royal families and ruling class in Europe, (Stiuliuc, 2011). In addition to the national cultural identity portrayed by Tiana, another inescapable part of her identity is that she is an African American woman. However, in regard to portraying accurate racial and gender cultural cues from the inferred time period of the movie, namely 1920s New Orleans, Disney failed to provide enough examples of the racial tensions of the time to create a believable 1920s African American woman (Gehlawat, 2010). The only depiction of any type of tension occurs early in the movie between Tiana and the two bankers. The bankers hint, though do not outright state that race is the reason, that they will not sell an abandoned sugar mill to Tiana because of her background, (The Princess and the Frog, 2010). Aside from this, the only other depictions of the racial segregations and tensions of the time come in the beginning of the movie. The movie contrasts the beautiful home of the le Bouff family with the shanty house that Tiana lives in with her family as a child (Gehlawat, 2010). Later in the film, the New Orleans portrayed is more an idealized version of history than an accurate depiction of the times in that it is completely desegregated and people from various social statuses mingle freely. Concept and examples of cultural patterns What are concepts and patterns of cultures? I would have to say it is what a culture shares or communicates through time. Some good examples of this would be clothes, food, social relations, words, phrases, dance, music, ethics and the list goes on almost infinitely. In the princess and the frog they chose to use a time and place conducive to their version of the story. The period they chose to use, the Southern State of Louisiana and its pearl New Orleans during the Jazz Era. As you may well know, the city New Orleans was no longer subjugated to the rule of slavery, but it was still very much segregated as they portrayed lightly in the movie. Princess Tiana- then just Tiana, lived in the black slums of the city with her mother, and would travel everyday up to the inner city for work in a cafe, cooking good creole food, the most important of which were her Beignets. This was not an uncommon practice back then among the black community. However not everyone had it as good as Tiana, in fact most worked for the infamous sugar barons, and cottons kings of the day as share croppers back then. Sugar and cotton were the most important crops that city had to offer so it made since to be a share croppers back then. Share Cropping is simply the owner of land allowing a person to live on that land while the owner takes a large percentage of the crops. In other words, it is no way for anyone to live. But how do you escape the hardship and pain of barely making ends meet? The answer to this question is simply music and cultural freedom. Music helps to relieve the soul of whatever is ailing it, and cultural freedom helps to aid in self-expression. Since this was the jazz era, there was a whole lot of self-expression going on. Let’s think about the sound track for a moment here, Disney chose a well-known jazz singer performer song writer Randy Newman and, the Brass band known as the Dirty Dozen to put together the music that helped in bringing the movie to life. I think Randy’s goal was to try and recreate the passion of the time with his music, focusing on the sound of the horns and the rawness of his vocal inflections while performing the pieces. What a great job Randy did working with Disney to recreate a place on innovation and majesty. In combination with the Architecture, food, colors, music, and customs Disney really made you feel as if you were stepping back into the roaring twenties in New Orleans. Cultural Bias Cultural biases are a normal part of human nature. Individuals tend to see themselves as belonging to a specific group based on ethnic origin, regional association, or nationality. It is this sense of cultural belonging that leads individuals to develop biases toward those they recognize as belonging to a different group. These cultural biases are demonstrated through behaviors like stereotyping, ethnocentrism, prejudice, discrimination, and racism. In the movie, The Princess and the Frog, there were quite a few cultural biases depicted throughout the movie. In the presentation of the main characters, Tiana and Naveen, there was a very specific racial issue that caused much speculation. If the movie was supposed to focus on African American characters, why was Tiana’s Prince not African American? There were also some racial biases, such as the antagonists in the movie having a darker skin tone than the protagonists, even though the animators intended for the protagonists to be people of color. Voodoo was also a big cultural bias used in this Disney movie. The New Orleans area is almost synonymous with the place where all African Americans who practice voodoo go to live. Voodoo is a cultural bias, in itself, because it is a stereotype of what â€Å"evil† African Americans use to do bad things to people. According to Disney’s portrayal, Voodoo is not a specific religion, but a type of superstition or magic beliefs that people usually try to stay far away from. Some less obvious cultural bias’ in the movie were representations of American culture such as; Tiana’s hard working way of life making her a bore, the accents and way of speaking by the southern characters who live near the bayou, and the sexual bias that Tiana’s life was better once she found love and a man that she could marry (Dargis, 2009). Though these cultural biases were not directly stated in this children’s film, it was not hard to tell that Disney did include them hoping to entertain an audience. Verbal Intercultural communication With the different cultural backgrounds of the cast in the movie, The Princess and the Frog, some verbal intercultural communication theories are embedded. Most noticeable in this movie is Hofstede’s power distance theory. Power distance â€Å"refers to how much a culture does or does not accept and value hierarchical relationships and respect for authority,† Jim C. 2005) The Princess and the Frog highlights both ends of power distance, the low- power distance and the high-power distance. Eli Big Daddy La Bouff and her daughter Charlotte La Bouff exhibit the traits of a low-power distance family, while Tiana and her parents exhibit the traits of a high-power distance family. â€Å"Children raised in high power-distance cultures are expected to obey their parents without challenging or questioning them, while children raised in low power-distance cultures put less value on obedience and are taught to seek reasons or justifications for their parents’ actions,† (Lustig Koester, 2010). This trait is apparent from the beginning of the movie, when Tiana’s father inculcates the habit of hard work as a pathway to success. Although she made wishes with the evening star, her father emphasized that hard work has to follow wishes for it to come through. This teaching and believe systems from her father helped see her through her dreams of owning a restaurant, working two jobs and depriving herself of any form of pleasure to achieve her goal. She strictly adhered to what her father taught her as a child out of respect for the man who sacrificed so much to give her family a future. As the daughter of a wealthy man, Charlotte does not exhibit the same version of the American values that Tiana does. She was raised in a household full of riches and did not have to work for anything. She asks for no advice, takes no responsibility for her future, or lacks for any want. As demonstrated early in the movie, Charlotte need only ask her father for what she wants and she receives it without doing anything to earn it. She believed that her wishes could always come through by merely making wishes through the evening star. This represents the dark underbelly of American culture that runs counter to the belief that hard work, determination, and sacrifice will lead a person to success. Members of this counter-culture, regardless of racial identity or social class, appear to hold the belief that others will always provide for them, therefore they should not need to work for what they want or need. Conclusion The topics that are discussed throughout the paper are all topics that would be beneficial when communicating with people from other cultures. The topic of cultural differences is multi-dimensional and numerous areas exist. After reading this paper, one should have a better understanding of cultural identity, cultural bias, the concept of cultural patterns, and types of cultural patterns that are exhibited amongst various cultures.

Clouds Essays - Cloud, The Clouds, Serbian Folklore,

Clouds Clouds I'VE OPENED THE CURTAIN of my east window here above the computer, and I sit now in a holy theater before a sky-blue stage. A little cloud above the neighbor's trees resembles Jimmy Durante's nose for a while, then becomes amorphous as it slips on north. Other clouds follow, big and little and tiny on their march toward whereness. Wisps of them lead or droop because there must always be leading and drooping. The trees seem to laugh at the clouds while yet reaching for them with swaying branches. Trees must think that they are real, rooted, somebody, and that perhaps the clouds are only tickled water which sometimes blocks their sun. But trees are clouds, too, of green leaves--clouds that only move a little. Trees grow and change and dissipate like their airborne cousins. And what am I but a cloud of thoughts and feelings and aspirations? Don't I put out tentative mists here and there? Don't I occasionally appear to other people as a ridiculous shape of thoughts without my intending to? Don't I drift toward the north when I feel the breezes of love and the warmth of compassion? If clouds are beings, and beings are clouds, are we not all well advised to drift, to feel the wind tucking us in here and plucking us out there? Are we such rock-hard bodily lumps as we imagine? Drift, let me. Sing to the sky, will I. One in many, are we. Let us breathe the breeze and find therein our roots in the spirit. I close the curtain now, feeling broader, fresher. The act is over. Applause is sweeping through the trees.

Alpha And Omega Of Active Compasion Essays - Free Essays

Alpha And Omega Of Active Compasion Essays - Free Essays Alpha And Omega Of Active Compasion Alpha and Omega of Active Compassion Have you ever walked down a crowded city street and looked down to see a homeless man stretching out his soiled hand in hopes of a measly dollar? As human beings, are we obligated to give this man our earning? And just how much do we give him? A dollar? Our VISA card? We have a general responsibility, as residents of civilization, to our fellow man, as long as it doesnt interfere with our own personal progress. The ideals of welfare, charity, and the generous foreign policies are all prime examples of our aid to others, but the world is still uncertain on, how much do we give?. The idea of welfare was founded in the United States around the time of the great depression. It was meant to temporarily help the financially less fortunate. This was intended to get the ball rolling for the economy. The government would play Robin Hood by taking from those who had money, and giving it to help those who didnt. In time, they would put their feet back on the ground and would no longer need the relief of their government. This was a very kind and productive way to help our fellow man in his time of need. Unfortunately somewhere along the line the idea of helping the broke modified, and we were simply giving them money when they had no intention on recovering from the debts of poverty. And so we continued to show everyone else how to get money for free. This is an excellent example on how we exceeded our obligation to others. Instead of a few dollars of generosity to uphold others, we give up to half of our earnings to support those who choose not to help themselves. By doing this, we have slowed our individual progress in society. Charity is another form of helping the less fortunate persons on earth. That, unlike welfare, is to be executed at our own discretion. There is no forcing hand in charity, although sometimes we still do not know were to our responsibly begins and ends. Some individuals feel they have no responsibility toward others, and some feel they have no boundaries to their giving. How much should we give? Is it sufficient to toss a quarter or two into a cup of a broken man on the boardwalks of Atlantic City? Or should we take the man under our wings, feed, clothe and house him? The idea seems silly, but it helps us draw the line to where our responsibility to our fellow man begins and ends. The loss of pocket change wound not interfere with our lives, but the taking in of a strange man would certainly slow the progress of our success. That is where we stop giving. The stunning of development of one potentially fortuitous human being isnt worth the slight elevation of an already broken man. That would simply slow the growth of civilization. The foreign policies of the United States, in particular, are more than generous. Week after week, taxes are taken out of paycheck by the government. This money in turn does not always flow back to our masses, but the masses of other nations. It is understood that the poverty levels of the less flourishing countries are extreme. We know they are starving, freezing, and dying. So our government sends the taxes collected to those countries in need. That would be acceptable if we ourselves didnt have citizens starving, freezing, and dying. That is just one more example of how we have anchored our progress as a nation to help others, when we ourselves need the food, cloths and homes. We all have a responsibility to our fellow man. Otherwise, civilization would not exist. But we must all know we cannot help others until we achieve perfection within ourselves. We cannot give more than we can afford to give. We cannot stop our progression to aid others, so that, in turn, we are so disadvantaged that we need help ourselves. Compassion is the key to humanity, but survival is still the key to life. Bibliography none.

Small Business Strategies Essay Example | Topics and Well Written Essays - 500 words

Small Business Strategies - Essay Example In recent years, truck foods have tremendously grown. This tremendous resurgence had been fueled various factors including technological advancements in the food production industry, post-recessionary factors among others. Technology has taken part in a significant role in the development of truck food industry. The manufacturers of food production equipment have effectively managed to develop equipment that are effective in terms their mobility, reliability as well as environmental friendliness. In most cases, food truck businesses are sole proprietorship businesses. In this form of business, the business is owned by one person. The most important feature of this form of business and in particular to a truck food business the regulations do not make any peculiarity between the business and the sole proprietor. Virtually, all government regulations that are associated the owner covers the business. Food trucks are a question to the same choice of concern just like other food service business. Most they have a fixed address to receive deliveries of supplies. In other cases, a commercial kitchen may be required for the preparation of food. There are various forms of permits and licenses that may be required for a food truck business to be operational. Additionally, the business may require certification from the public health departments to ensure that the health code is observed. Although the legal requirements and definition for food truck businesses may vary depending on the location some typical elements include business as well as liability insurance, a commercial vehicle operator registration of the truck, a work permit for the area in which the business will be operated, food handler certificate, the necessary driver licenses for the truck driver among other requirements (Weber 139). After acquiring the necessary legal requirements, starting a truck food business is just like any other form of business. Apparently, the

Online social entrepreneurship Essay Example | Topics and Well Written Essays - 500 words

Online social entrepreneurship - Essay Example Eden project currently employs 650 people and offers 300 people the opportunity to volunteer for them. The Eden project works as a social enterprise as all the profits made are re-invested back into the project. The project itself works on behalf of a trust by Eden Project Limited; this trust is a wholly owned subsidiary of the Eden trust. The Eden project is also a registered charity in the UK (number 1093070). The largest funds which helped built the project came through The Millennium Commission which raised over  £56 million adding on the EU and Southwest Regional Development Agency also raised approximately  £50 million between them. In the financial year 2012-2013 notable companies like Rio Tinto, MasterCard and EDF Energy helped donate funds that financed the Edens projects short-term and long-term costs. The project has helped build the local economy by contributing over  £1 Billion since 2001. The overall cost of building the Eden project is  £140 million. After a lot of consideration as a group we decided to work on the Eden Project mainly because most of us had an interest towards the environment and had prior knowledge about different species of plants. We also believed the Eden project was very relevant towards us as the Eden project mainly targets students that want to explore and learn about the environment. Nowadays, social entrepreneurship is becoming more popular. As a matter of fact, many theories have been written about social entrepreneurship and its shared values. Even though there is a wide selection of literature concerning these theories, the aim of this review will be focusing on three areas that appear often in the literature reviewed. The first area will be the nature of social entrepreneurship, then the online part of the social entrepreneurship and the enhancement of the social value throughout different frameworks. However, the literature reviewed

Marketing Communication Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Communication - Assignment Example Role of branding A brand name out to be good and appealing to many. It ensures that the attention of many is captured. A good brand name has a lot of advantages and enables a company or an organization achieves the following in the long run. One, is that it conveys the message that is intended. Good branding eliminates any possibilities of a wrong message being passed to the consumers. Another is that a good brand image gives a confirmation of the trustworthiness of a company. Such a thing makes the consumers view a company as being credible and are able to adopt their products and be loyal to them. Good branding also has an effect of linking goal predictions emotionally. Buyers often derive their motivation of purchases from good branding. Buyers have a tendency of believing that products that appeal to them are the ones they go for. Hence, if a buyer cannot find a brand appealing, they obviously will not have any taste to even think of purchasing the product. Last but not least, go od brands strengthen user loyalty. Consumers trust good branding since a good brand promises utmost satisfaction and, therefore, such can concrete in a very strong way the loyalty of the consumers to the product (Fanning, 2006). Product parity Product parity is all about the similarity or equality that exists between products. There are many products in the market that share a lot of attributes. They might have some slight difference, but the notable attributes shared by the products outweigh the slight difference. Such products deserve to be branded as one. Companies are in the verge of getting the largest market share globally and amassing huge revenues and profits as possible. Firms try as much as possible to find ways of dominating the market and also ways of diversifying their sources of revenues. They, therefore, have to think,and even if it means improvement of a product or finding new ways of presenting an already existing product to consumers so as to create a new impressio n in the eyes of the consumers. Organizations that have invented a product and presented into the market, may not have gained a wider market with that brand. As a result, they might want to rebrand it for the sake of making huge sales and increasing the market share of the product (Fanning, 2006). In such a case, the two brands might be different but the product still remains the same. In another case, a company might want to make an improvement of the product and slightly change its name. There is no big difference between the new product and the original one as the fact remains that it possesses about 98% of the product, and a very minute change just for the sake of making huge sales for profits. Furthermore, companies might want to expand its product by producing other products of one king but that have little difference. An example is the co-cola company which produces the Coca-Cola drink. The Coca-Cola Company has produced many sodas under it, a business that started with the i nvention of the Coca-Cola. So far, it has diversified into the production of sodas like Fanta. Fanta is of different flavors. There is the pineapple flavor,

Analysis of Economic Factors in a Business

Analysis of Economic Factors in a Business Profit Sharing, Revenue Sharing, Piece Rate, Time Clocks and Spot Checks Submitted by Group 6:- Neethi Nair-14020541031 Neha Paswan-14020541032 Nilesh Tayade-14020541033 Nishant Thool-14020541034 Nishith Mohanty-14020541035 Nitish Vats – 14020541036 Akanksha Chaudhary 14020541065 Profit Sharing:- Profit sharing are the commission plans to introduced by business firms that provides direct or indirect wages to the employees that is dependent on the company’s profit earned, in addition to the employee’s regular salary and bonuses. In public companies, these are the profitability assigned to the employee as the equity shares. Profit sharing plans are generally based upon the predetermined economic sharing regulations that define how much should be split between the company as a principal and the employee as an agent. The manager can use this to enhance workers’ efforts making the workers’ compensation dependent on the underlying profitability of the firm. Offering workers compensation that is tied to underlying profitability provides an incentive for workers to put forth more effort. The company can also earn profit from this, by sharing the profit with the employees’ retirement benefit account, which will be non-taxable for the company. Profit sharing is a type of variable pay, which is dependent on the profit gained by the company. Wells Fargo Company is an American multinational banking and financial services holding company which is headquartered in San Francisco, California, with hub-quarters throughout the country. It is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Its profit sharing is as follows:- (https://www.wellsfargo.com/biz/retirement/profit-sharing-plans/) For companies, size really doesn’t matter to offer profit sharing. Employee eligibility is set while joining. Employer: Up to 25% of compensation or $52,000 in 2014. Profit sharing plans allow the company to vary every year according to the profit. The contributions are deducted from the taxable income. The withdrawn contribution and earnings are taxed as ordinary income. Stocks, bonds, mutual funds and Advisory Products available through a Wells Fargo Advisors brokerage account. There will be a 10% IRS early withdrawal penalty if the profit is withdrawn before age 59 ½ unless valid exception. Exceptions: Normal retirement age Separation of service after five years and reaching age 55 Death Disability Substantial equal periodic payments over life expectancy Qualified military reservist Required withdrawals must begin at age 70 ½ Deadline to set up and Fund Must be established by the last day of the business’ fiscal year Contributions may be made up through the business tax filing date (plus extensions) REVENUE SHARING : Revenue sharing is a business arrangement that makes it possible for two or more parties to share in the profits and losses realized by a business operation. The exact structure of the revenue sharing strategy varies based on governmental regulations that are applied in the jurisdiction in which the business is located, and the terms and provisions found in the contract that establishes the working relationship between the concerned parties. This approach may be used to compensate employees of the firm above and beyond the usual salary or wages, or be used to provide compensation to affiliate partners in an online business venture. Within a business setting, revenue sharing may take place as part of a limited partnership arrangement. Here, the partners agree to share in the profits and losses sustained by the operation, with specific provisions on how those profits and losses are shared each accounting period. Essentially, the general partner has the responsibility of reporting the l evel of profit or loss incurred to the limited partners, then compensating them according to the terms found in the partnership agreement. USER ROLES: Managers will setup available business models and parts of them are the revenue share model Service provider will setup revenue share model associated to Applications and services, and they have to be loaded in the Revenue Settlement Sharing System Developers have to know about the revenues of their applications and services Involved service/applications providers have to know about the revenues of their applications and services The following figure shows a conceptual architecture of a system for settling and sharing revenues. There are a number of different sources of revenues for a given service that will be integrated and processed according to the business model of each service and the revenue sharing policies specified for each partner. The final revenues balance will be transferred to a payment broker to deliver the payments to each provider/developer Infinite Risk/Reward Revenue-Sharing model Case Study: Raising the Bar in Smart Pricing Smart Pricing has received a lot of attention in the Information Communication Technology (ICT) industry over the last 12 months. IT service providers are touting it as a key differentiator in a very competitive post-crisis environment, and organizations are demanding for more risk/reward and usage-based pricing so that their ICT partners have more accountability in each engagement and these ICT engagements are more aligned to business priorities. International Data Corporation (IDC) is predicting that Smart Pricing will account for close to 50% of all ICT services transactions by 2015. Infinite, an Indian IT services and software provider, has been one of the most aggressive services providers in this game changing market dynamic whereby approximately 30% of its total revenue is derived from risk/reward pricing models. Its intellectual property–based revenue sharing model is certainly setting the pace in the industry where many ICT service providers are still struggling to co me up with the right formula. Infinite is not only setting the pace in Smart Pricing models in the ICT industry, it has clearly raised the bar for the rest of the field. Organization Overview: Infinite Computer Solutions is an India-headquartered global services provider of infrastructure management services, intellectual property (IP)-leveraged solutions, and IT services. The company focuses on the telecom, media, technology, manufacturing, power, and healthcare industries. Presently, telecom is its principal vertical and this includes telecom service providers as well as networking equipment vendors. Its services portfolios span application management outsourcing, packaged application services, independent validation and verification, product  development and support, and higher value-added offerings including managed platform and product engineering services. It currently has 3,668 employees and has a global footprint of 16 offices across the globe including Singapore, the U.S., the U.K., India, Malaysia, and China. RD sites are concentrated in Indian cities like Bangalore, Chennai, Hyderabad and Gurgaon. The company is listed on the NSE and BSE and its FY10 revenue was approximately US$140 million. Infinite has a healthy mix of customers from the list of Fortune 100 companies including IBM, Alcatel Lucent, and Motorola across several verticals, but its strengths continue to be in the telecom and healthcare sectors. Challenges Solutions : Mature products are targets: Currently, Infinite works with organizations, examines their or their clients product portfolios, and identifies products or solutions that are mature and have a significant installed base. The products continue to be essential to many buyers, have a proven revenue generating record, and can be better streamlined via an off shoring model to India. The upside potential must be significant: Infinite will have to execute careful due diligence before actually making any large-scale investment. One of the guiding principles is that the product or solution must be able to deliver 20%–50% growth over the next few years with further investments. Risk/reward pricing models vary: Infinite has made significant progress in raising the share of its revenue that is derived from risk/reward pricing models. It currently stands at close to 30%, one of the highest if not the highest in the industry. Revenue derived or splits between Infinite and client varies from deal to deal but it is dependent on several factors. For every There are usually three sets of revenue streams to drive growth. Additional new sales of the product, services revenue, and annual maintenance are the three sets of revenue streams to drive growth. The combination of these three must be able to deliver an upside that ranges 25%–50% of growth. The proportion of revenue that is attributed to the customer will generally be lower if the revenue upside potential is less, accounting for new investments that could refresh the product. How much to invest in the new product? : Infinite would also need to do its due diligence as to what and how much investment it needs to put into these products to generate the type of growth that it is looking for. Aware that some of these products have great fluctuations in revenue, which may be difficult to forecast, the company has to factor this into its planning. Results: According to IDC this unique engagement model and smart pricing will eventually define the ICT industry over the next few years. Clearly one of the trendsetters, Infinite is setting an excited pace in Smart Pricing that many of its competitors will have to play catch-up. Infinites unique smart pricing model has achieved sustainable returns. In todays economic environment, organizations are looking for flexibility and agility; and as a result of this relationship, many of its existing clients are now able to realign their resources by channeling them into strategic areas of growth. Increase in the value of offerings as RD investment in core products as well as additional Infinite capital ploughed in will have the overall impact of enhancing the total solution or product portfolio. The company posts 20%–50% revenue growth, usually depending on a number of factors including how speculative the product or solution is. Infinite is clearly on a growth trajectory and thus, its IP-based risk/reward model has found a warm reception among some organizations. Piece-rate pay:- Piece-rate pay gives a payment for each item produced and is therefore the easiest way for a business to ensure that employees are paid for the amount of work they do. Piece-rate pay is also sometimes referred to as a â€Å"payment by results system†, â€Å"piece work† or â€Å"performance related pay†. The oldest type of performance pay, piece rate is when an employee is paid a fixed rate for each unit of production. In other words, he or she is paid by results. For example, a factory worker may be paid per item he or she makes on a production line. In the United Kingdom and in various other countries with minimum wage laws, pay rate must be used in unification with minimum wage laws for employees. For example, an employee who works at a $0.1 per-piece rate and completes 70 pieces in an hour would not receive $7.00 but would receive his state’s minimum wage, which might be, for example, $7.25 an hour. However if he is able to work fast enough to complete 90 pieces in an hour he can earn $9.00 per hour. So, per-piece rate pay can act as an incentive for employees. Incentive contracts such as piece rates and profit sharing are designed to solve principal–agent problems when effort is not observable. The benefits of the piece rate system is that it motivates employees financially to complete as much work as they can, and consequently they can increase their monetary reward by maximizing their output. A potential problem with paying workers based on a piece rate is that effort must be expended in quality control; otherwise, workers may attempt to produce quantity at the expense of quality. Therefore, piece-rate pay encourages effort, but, it is reasoned, often at the expense of quality. From the employee’s perspective, there can be certain problems which might affect the production and eventually affect their pay. The problems which can possibly hamper the production may include breakdown of the production machinery or delay in the delivery of the raw materials which slows down the production. These factors are outside of the employee’s control – but could potentially affect their pay. The solution to these problems is that piece-rate pay systems tend, to have two elements: A basic pay element which is a fixed time- based element An output-related element- Generally the piece-rate element is only elicited by the business exceeding a target output in a specific defined period of time Piece-rate systems are broadly classified into three categories: i. Straight Piece-rate ii. Piece-rate with Guaranteed time rates iii. Differential Piece-rates Straight Piece-rate method payment is made on the basis of affixed amount per units produced without regard to the time taken. Thus the earnings could be calculated as follows: Earnings= Number of units x rate per unit. The fixations of piece rate generally depend upon: The comparable time rate for the same class of workers The expected output in given time In Guaranteed time rates system payment is at time rates but adjusted to the cost of living. The employer balances the high labor cost by increasing the price of the products. The merit awards for skills, personal qualities, ability, punctuality etc. are also considered in this system. Differential Piece-rate system is a wage plan based on a standard task time wherein the worker receives increased or decreased piece rates as his production varies from that expected for the standard time. This is also known as an accelerating incentive. Comparison of three price rate systems Wages during Differential Piece rate Period Straight Piece rate Guaranteed Base wage Straight piece rate with minimum guaranteed wage Standard output Output in pieces produced Time clocks and spot checks :- Few methods of encouraging workers to put forth their best efforts are piecework, time clocks, and spot checks. Time clock is relatively simple and inexpensive technique to introduce into a place of business; however the flaws in it is that the information received from time clock is relatively useless in determining employee’s working habits. A time clock can only inform a manager of how long an employee spends in the workplace, but not how much time the employee is actually spending working i.e. how efficiently is he working. There could be a possibility that the employee is simply socializing most of the day or just doing the irrelevant tasks and the time clock would make no determination between employee with such behavior and the employee who works diligently throughout the workday. So, we can say that Time clocks don’t monitor efforts made by the employee; rather, simply measures his presence at the workplace from beginning to the end of workday. Thus it acts as an inferior method to monitor manager-worker problems. A more efficient method than Time clock that not just measures the time spent by employee at workplace ,but also measures his/her performance, is spot check. In this case the manager gives time to time visit at workplace to monitor its employees. The objective of these spot checks and inspections is to counter irregularities committed against the Community budget. The spot checks may concern, in particular Business books and documents such as invoices, pay slips, bank statements, lists of terms and conditions, statements of materials used and work done, and Computer data Packaging, Production and dispatching systems and methods Physical checks as to the nature and quantity of goods or completed operations The collection and checking of samples The progress of works and investments for which financing has been provided, and the how it has been used Accounting and budgetary documents The technical and financial implementation of subsidized projects The advantages of spot checks are as follows: It reduces the cost of monitoring workers The managers need not to be available at different places at same time It also increases employee efficiency. With workers not knowing if the manager will show up or not, they put more effort at work, as suddenly getting caught â€Å"goofing off† may lead to dismissal or a reduction in pay As everything has its pros and cons, same is the case with Spot checking. Some of disadvantages of spot checks are as follows: Frequent spot checks, however, are costly and reduce the firm’s profitability Spot checks work, in effect, through threat These can have negative impact on employees moral; he/she can’t work freely at workplace due to threat of being watched every moment.

Foundation Degree in Accounting & Finance Essay -- Business Management

Foundation Degree in Accounting & Finance How training contributes to the achievement of business objectives In order for the organisation to benefit from successful training, there must be a planned and systematic approach to effect management of training. R Harrison (1989:48) defined systematic approach as â€Å"†¦in order to determine as precisely as possible what are the minimum resources the organisation should invest for the development of its workforce, an accurate assessment should be made of known and agreed training needs at all levels. A training plan can then be formulated which can guide the organisation in its investment of resources, in the operation of training and development, and in their evaluation.† A plan for training and development can guide top management to make the following decisions:  · Decision about the investment of resources through time.  · Decision about the agreed corporate goals and strategy for employee development.  · Decision about the key roles necessary to ensure effective implementation of strategy. Within the individual manager’s department, there should be the same agreement on what overall needs exist, however they may be defined and over whatever time length they are to be met. The manager can then put forward a reasoned case for the resources to meet those needs. L Mullins (2002:694) cited that â€Å"The purpose of training is to improve knowledge and skills, and to change attitudes. It is one of the most important potential motivators. This can lead to many possible benefits for both individuals and the organisation.† L Mullins (2002) suggested that training can make an impact on the organisation: * Increase the confident, motivation and commitment of staff. * Provide recognition, enhanced responsibility and the possibility of increased pay and promotion. * Give a feeling of personal satisfaction and achieve, and broaden opportunities for career progression. * Help to improve the availability and quality of staff. Therefore we can see that training is an essential element of improving organisational performance. The intention of training is to generate a greater measure of positive commitment, a reduction of workplace alienation and enhanced quality of output. D Torrington et al (2002) suggested that objectives should give employees a clear idea of p... ...3rd edition, The Cromwell Press, Wiltshire Harrison R (1989), Training and Development, 2nd edition, LR Printing Service Ltd, West Sussex Mullins L (2002), Management and Organisational Behaviour, 6th edition, Pearson Education Ltd, Harlow Torrington D et al (2002), Human Resource Management, 5th edition, Pearson Education Ltd, Harlow Bibliography Beardwell I et al (2004), Human Resource Management – A Contemporary Approach, 4th edition, Pearson Education Ltd, Harlow Garratt T (1997), The Effective Delivery of Training Using NLP, Kogan Page Ltd, London Harrison R (1992), Management Studies 2 - Employee Development, 3rd edition, The Cromwell Press, Wiltshire Harrison R (1998), People and Organisation - Employee Development, 2nd edition, The Cromwell Press, Wiltshire Harrison R (1989), Training and Development, 2nd edition, LR Printing Service Ltd, West Sussex Mullins L (2002), Management and Organisational Behaviour, 6th edition, Pearson Education Ltd, Harlow Pettinger R (2002), Introduction to Management, 3rd edition, Palgrave, Hampshire Torrington D et al (2002), Human Resource Management, 5th edition, Pearson Education Ltd, Harlow

Is Ethical Conduct Important?

Besides being the â€Å"right thing to do,† Ethical conduct is important because it not only involves doing what is right and proper, but it is also good for business. Ethical conduct is the basis for long-term success in any organization. Here are some of the many advantages to ethical conduct at work. Ethical conduct ensures good and proper relationships with customers and vendors. Ethical conduct on the part of all employees also helps maintain quality and productivity. When employees follow ethical standards, they do not cut corners or short-change the company or its customers. Ethical conduct makes the best use of resources. Money, time, and effort are put into productive activities rather than diverted for questionable purposes or personal gain. Ethical perform promotes a strong public image for the organization. People respect an organization that makes ethical choices. Customers like doing business with an association they can trust. Ethics can be defined as a set of standards of acceptable conduct and moral judgment. Ethics provides cultural guidelines between employees, team leads or supervisor, It also provides organizational or societal , that help us decide between proper or improper conduct among each others. Compliance with laws and the behavioral treatment of employees are two completely different aspects of the manager's job. While ethical dilemmas will always occur in the supervision of employees, it is how employees are treated that largely distinguishes the ethical organization from the manager's job. It is extremely important to have a peaceful environment a work. We spend 8 hours with our coworkers every day ,that's why is important to make a great environment full of joyful moments and happiness. Viera In my job is exceptionally important to have good ethics . I work at the Sylvester Comprehensive Cancer Center with patients all day. They are all patients that are sick and going through a very hard time in their life having chemotherapy treatment and radiation treatment. We as employee have to be ethical at all times, we need to be polite, helpful, lovely and very respectful with them. I personally had an amazing training before my starting day about the job expectations and ethics. I believe every company should train their employee about ethics. The ultimate goal of ethics training is to avoid unethical behavior and adverse publicity; to gain a strategic advantage; and most of all, to treat employees in fair and equitable manner, recognizing them as productive members of the organization. Ethical conduct boosts morale and promotes teamwork. When employees can trust one another and management, they can work together more harmoniously and effectively.

Methinks vs. I Think

Methinks vs. I Think Methinks vs. I Think Methinks vs. I Think By Maeve Maddox An archaic verb form that survives in modern speech, thanks to its presence in a well-known quotation from Hamlet, is methinks. A Google search for â€Å"methinks† brings up more than five million hits. The quotation appears in the â€Å"mousetrap scene† in Hamlet. Traveling actors are performing a play written to Hamlet’s specifications. He wants to dramatize his father’s murder and produce a guilty reaction in his stepfather. The Player Queen gives a highly charged speech about her feelings for her husband, swearing that, should he die, she will never remarry. Hamlet asks his mother, â€Å"How do you like the play?† Uncomfortable with the speech because of her own remarriage, Hamlet’s mother replies, â€Å"The lady protests too much, methinks.† Modern speakers frequently misquote the line as, â€Å"Methinks the lady doth protest too much† and seem to believe it means something like, â€Å"I think the person is trying to hide something by denying it so strongly.† Methinks is not the equivalent of â€Å"I think.† The thinks in methinks comes from the Old English verb thyncan: â€Å"to seem† or â€Å"to appear.† The think in â€Å"I think I’ll drive to Tulsa this weekend† comes from Old English thencan: â€Å"to think.† Methinks means â€Å"It seems to me.† Originally, it was spelled as two words. The me is an indirect object: â€Å"It seems to me.† Now it is spelled as one word, although some modern speakers, imagining that it means, â€Å"I think† spell it as two words. Note: Using methinks as if it meant, â€Å"I think† equates to such baby talk as â€Å"Me wants a cookie.† The past tense of methinks is methought: Methought I heard a voice cry, â€Å"Sleep no more! Macbeth does murder sleep.† –Macbeth, Act II, scene ii. Another misunderstood word in the Hamlet quotation is protest. Modern speakers interpret it to mean, â€Å"to object,† but Gertrude means it in the sense of â€Å"to promise.† She thinks the Player Queen is overdoing her promise never to remarry should her husband die: Player Queen: Both here and hence pursue me lasting strife, If once I be a widow, ever I be a wife! Paraphrase: May nothing but trouble hound my steps for the rest of my life if I ever remarry after my husband’s death. Here are a few examples of how methinks is being used on the Web: Me thinks I have the perfect frame for it. Me thinks  Im in need of some serious psychiatric help. Me thinks  you drank a wee bit too much one night. Methinks  Jay Leno Is a Closet Conservative/Libertarian. Methinks ESPN’s Chris Broussard WANTS to get fired. Because so many speakers are already confused about the proper way to use the pronouns me and I, it may be a good idea to retire the use of methinks–at least at the beginning of a sentence. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:10 Grammar Mistakes You Should AvoidWriting the Century10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Free Essays on Music Changed My Life

Music changed my life There was a time in my life when I paid little attention to music. This time is known as childhood. I was too busy with my Ninja Turtles and G.I. Joes to even think about music. That’s not to say I didn’t listen to it, though. Despite the hideous music we now so affectionately call â€Å"the 80’s† that was playing on the radio stations when a was a child, I still listened. I started paying attention when I was nine years old, and that is when my affliction with music all started. To gain a better understanding of how music has changed my life over the years, we must start from the beginning of my musical learning timeline. When I was nine years old, my mother paid for piano lessons from my neighbor, and I started learning songs right away. I started with the usual beginner’s songs – Mary Had a Little Lamb, Yankee Doodle, and etc. I practiced every day, even though most times I didn’t want to do so. I took piano lessons for about a year and ended up getting through one book, and then baseball started conflicting with my practice time, so I quit my piano lessons. My musical learning did not end here however. The next instrument I picked up was the Trumpet. When I was in sixth grade, the trumpet was all the rage. So, I jumped on the band wagon (no pun intended). I joined the liberty bell band and started taking private lessons. I was 2nd chair by the end of 7th grade, which basically meant I was second best. I still remember the boy who was 1st. He could hit every note on the scale, and his seat was well deserved. When the â€Å"coolness factor† wore off, I quit band and trumpet all together. I guess you could say, the 8th grade clichà © of trying to be cool didn’t include being in band, thus ending my trumpet career. My brother played drums all through high school, and he had a drum kit in his room that I had access to all times. So, after my trumpet playing was over, he started ... Free Essays on Music Changed My Life Free Essays on Music Changed My Life Music changed my life There was a time in my life when I paid little attention to music. This time is known as childhood. I was too busy with my Ninja Turtles and G.I. Joes to even think about music. That’s not to say I didn’t listen to it, though. Despite the hideous music we now so affectionately call â€Å"the 80’s† that was playing on the radio stations when a was a child, I still listened. I started paying attention when I was nine years old, and that is when my affliction with music all started. To gain a better understanding of how music has changed my life over the years, we must start from the beginning of my musical learning timeline. When I was nine years old, my mother paid for piano lessons from my neighbor, and I started learning songs right away. I started with the usual beginner’s songs – Mary Had a Little Lamb, Yankee Doodle, and etc. I practiced every day, even though most times I didn’t want to do so. I took piano lessons for about a year and ended up getting through one book, and then baseball started conflicting with my practice time, so I quit my piano lessons. My musical learning did not end here however. The next instrument I picked up was the Trumpet. When I was in sixth grade, the trumpet was all the rage. So, I jumped on the band wagon (no pun intended). I joined the liberty bell band and started taking private lessons. I was 2nd chair by the end of 7th grade, which basically meant I was second best. I still remember the boy who was 1st. He could hit every note on the scale, and his seat was well deserved. When the â€Å"coolness factor† wore off, I quit band and trumpet all together. I guess you could say, the 8th grade clichà © of trying to be cool didn’t include being in band, thus ending my trumpet career. My brother played drums all through high school, and he had a drum kit in his room that I had access to all times. So, after my trumpet playing was over, he started ...

High Job Control Assignment Example | Topics and Well Written Essays - 1500 words

High Job Control - Assignment Example This research tells that high job control is considered by many to be a practice that empowers the employee and grants him this job satisfaction. It is seen as a practice that protects employees from the detrimental impacts of high work demands. High work demands refer to the complexity of the character of the job, alongside the possibility of the immense pressure an employee feels in getting the job done. Karasek affirms that it is mainly a low job control that leads to high job stress which in turn negatively impacts an employee’s health. He uses his job demands-control model to explain the impact of high and low job control on an individual based on the high or low demands made on him by the job. When it comes to scenarios where the demand is on the higher side while the control is on the lower side, higher levels of stress are felt by the individual leading to deteriorating health conditions. High demand from a job that is accompanied by high job control is termed ‘a ctive’ because it allows the individual to learn and develop as well as use and enhance multiple skills; average levels of strain are felt. Low demand from a job along with high job control is seen as inducing little or no stress for the individual while low demand from the job accompanied by low job control is seen as ‘passive’, as causing average levels of stress and as contributing towards a loss of skills. The important feature to note of this model is the fact that it is fundamentally the lack of job control and not the high demand for the job that is leading to the stress. The model explains how high job control will be used to counter the negative impacts of high job demand, thus acting like a buffer. Karasek & Theorell look at some developments that have been made to this model, one of which has been to include support (that is help and guidance from supervisors) as a moderator of work demands.

Amazon Incorporation analisys Research Paper Example | Topics and Well Written Essays - 2250 words

Amazon Incorporation analisys - Research Paper Example art from this, Amazon.com also presents millions of ethnic and unique as well as refurbished items of varied categories such as books, movies, music & games, electronics and computers; home & garden; toys; kids and baby; grocery; apparel; shoes and jewelry; health and beauty; sports and outdoor; and tools, auto and industrial and many others. This is one of the prime causes that lead to the development of Amazon.com and also improved its portfolio within the minds of the customers. Side by side, technological innovation also enhanced the growth of Amazon.com in the world among others. Other than this, due to wide range of products, international retail websites, worldwide network of fulfillment along with customer service centers enhanced its growth to a significant extent. This helped Amazon.com to become a Fortune 100 company. Due to which, the economic performance of the organization improved to a certain extent as compared as shown in the below graph: Economic performance of Amaz on.com Thus, due to its vision to expand in numerous countries with the help of internet enhanced the goal of becoming the number one organization in the entire world. 2. SWOT analysis Strength: Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to implementation of huge initial set up costs, Amazon suffered high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer... Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to the implementation of huge initial set up costs, Amazon suffered the high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer Relationship Management (CRM) is also another renowned business strategy that improved its net sales and profit margin. Information Technology (IT) also supported Amazon.com to improve its economic performance and growth. Along with this, it also helped the customers to access the site from varied locations in order to attain the products. Amazon is also a global brand and also the original dotcoms due to the presence of the huge range of customer in the entire world. It became the first online retailer due to the presence of e-commerce techniques. This enhanced the performance and ROI of the organization in the world that proved extremely significant for it

The Effect of Hand Washing with Soap among Early Graders Assignment

The Effect of Hand Washing with Soap among Early Graders - Assignment Example The purpose of this qualitative study is to discover the effect of hand washing with soap among early graders by the use of school based campaign. The purpose of the study is to come out with an action based intervention that will reduce the occurrence of hand to mouth infections among children of school going age. This is a major social health concern that demands urgent professional attention. The reason behind this observation is that once children are plagued with some of these infections, they become so vulnerable that their chances of surviving the fatality become minimized. It is against this background that the proposed purpose of the study has been chosen as a means of campaigning in schools and among students on how they can use the basic practice of washing their hands with soap to reduce events of hand to mouth infections. Once research of these nature are completed, the researchers want to have a feeling of how relevant their works have been on existing practice and on general social change. The proposed research, once successfully completed would be no exception of such significance. The relevance of the proposed research to effecting social changes is numerous. In the first place, the intervention is action based and brings a new paradigm towards the approach commonly used in addressing some of these health issues in society. Indeed, the use of a school based campaign is highly social and can come with the added advantage of ensuring the easy involvement of otherwise reserved and shy participants into the research. What is more, by using a school based campaign as an intervention, there is the tendency that the habit of hand washing with soap that will be eventually cultivated among the students will become a permanent part of their social interactive lifestyle. Once this is achieved, it is going t o be possible that hand to mouth infections are going to be permanently prevented among the students. Finally, the research findings are going to form a part of a universal basis to qualitative study on the research study. This means that all future researches who wish to undertake evidence based research can fall on the findings.

The character of Scrooge Essay Example for Free

The character of Scrooge Essay He asks the ghost: Tell me if Tiny Tim will live if these shadows remain unaltered by the future, the child will die. This shows that Scrooge feels guilty for not giving his clerk more money as he witnesses their way of life. The ghost then takes Scrooge to visit his nephew Fred on Christmas day. Fred is having a splendid time and is celebrating a more modern Christmas with fun, laughter, drinking booze and playing games such as: similes and yes or no. It is less religious as they have more money and a bright, dry gleaming house However, they still have strong moral values like the Cratchits. Dickens suggests that Scrooge is missing out on the fun and games by saying, that the consequence of his taking a dislike to us and not making merry with us, is, as I think, that he loses some pleasant moments, which could do him no harm. This suggests that Scrooge starts to feel a bit of remorse, since he turned the invite down. Scrooge is forced to realise that he has missed a chance to be merry with the only family he has left in the world. Finally, the ghost shows Scrooge two personifications of the social situation in the form of two children: Ignorance (a boy) and Want (a girl), who symbolise mankinds downfall. Dickens uses this personification to emphasise the point of mankinds destruction, for instance the spirit says, Most of all beware this boy, for on his brow I see that written which Doom This signifies if people continue to ignore the poor, society will crumble. In this stave Scrooge feels new emotions such as regret for not paying his clerk Bob Cratchit enough money, since he lives in poverty with a huge family and a crippled son, and more regret for not attending the invite from Fred. Also, he feels a lot sadder and some happiness for Freds games and the laughter, Scrooges family had without him. The ghost of Christmas yet to come represents death and judgement, this ghost is also known as a phantom because it is wearing a black cloak which conceals its face and it doesnt say a word to add to the morbid atmosphere. They visited a house where there was one little knot of business men with a lady trying to sell some of Scrooges possessions, he sees nobody is upset by his death, but instead raiding his hose and selling off his property. I hope he didnt die of anything catching Eh? Dont you be afraid of that. This shows that people are joking over his death and no-one cares about his departure from the face of the earth. He is very upset that no-one cares about his death, all they can do is laugh and attempt to make a profit from his belongings. Scrooge asks the spirit If there is any person in the town, who feels emotion caused by this mans death Show that person to me, spirit They go to the Cratchits house, but The only emotion that the ghost could show him, caused by the event, was one of pleasure. This emphasises that no-one liked him and cared about him at all, so they were not sad to witness his death. After a while, they return to the Cratchits house where Bob has just returned from work. Dickens makes Scrooge feel miserable, regret and guilt that he did not offer his help to save Tiny Tim from dying, by making the Cratchit family more depressed, for instance, My little, little child! Cried Bob. My little child! He broke down all at once. This makes the reader feel sympathy for the Cratchits and anger towards Scrooge, as he did not help a poor family at need. Also, it makes Scrooge feel terrible and he realises that he must change his ways and become a better person, to stop these perceptions from happening. Stave four is a particularly religious section of the book, as it deals with Scrooges redemption and moral reformation. The language used by Dickens is similar to that used in a religious teaching, for example: Oh cold, cold, rigid, dreadful death, set up thine altar here. This biblical language is meant to make us aware that as readers we are being taught a moral lesson. All Christians believed strongly in heaven and hell; the thought of spending the rest of eternity in hell, frightened most Christians, so even the meanest of people would consider changing their ways to go to heaven. In stave five, Scrooge awakens on Christmas day as a changed man. He buys the largest turkey in town and donates it to the Cratchits. Ill send it to Bob Cratchits! This shows that Scrooge has finally reformed and he is now a better man, as he is being a lot more generous. Dickens shows that Scrooge has learnt his moral lessons and is not going back to his old ways, he does this by this continual joy, care and generosity, throughout the character of Scrooge in stave five, for example: Heres the turkey. Hallo! Whoop! How are you! Merry Christmas! This again emphasises that Scrooge has realised and acknowledged his faults and changed them; plus he donates lots of money to the poor, Scrooge says, not a farthing less This once more shows Scrooges generosity, the poor and the two gentlemen were very grateful. He also celebrates a lovely Christmas with his nephew; Dickens shows this by saying, Wonderful party, wonderful games, wonderful unanimity, won-der-ful happiness This stresses the changes Scrooge has made and that he is having a magnificent time with his family, at last. The next morning Scrooge was at his office ready to meet Bob Cratchit and give him a pay rise, he says Ill raise your salary, and endeavour to assist your struggling family And thats exactly what Scrooge did, he did not just raise Bobs salary, but he became like a second father to Tiny Tim, who did not die. There are many references to heaven in this stave such as: I am as happy as an angel, He went to church and God bless us, every one! in contrast to the references to hell when he was parsimonious, mean-spirited and had a cold heart, for instance, It is doomed to wander through the world , ages of incessant labour by immortal creatures, for this earth must pass eternity and dark master! This creates the impression that Scrooge was going to hell in stave one because he was stingy, cruel and uncharitable. Dickens teaches a social lesson to us, near the end of the book, so we remember it. He tells us not to worry if people laugh at the sudden change in you as long as you are doing good deeds that is all that matters, for instance, Some people laughed to see the alteration in him, but he let them laugh His own heart laughed: and that was quite enough for him. This puts emphasis on Scrooges reformation and confirms that Scrooge has changed for the better and for good. A Christmas Carol is an inverted tragedy, since it has five staves similar to the five acts of a Shakespeare play; but Scrooge begins a cold-hearted, cruel, spiteful and uncharitable and ends a loving, caring generous man with a stronger, warmer heart, especially to the poor and needy. Through the character of Scrooge, Dickens hoped to change the views of society by showing the rich people, who would have read the book that they were Scrooge (not sharing their wealth; being grumpy and cold-hearted). It reflects that money does not lead to happiness, but living a high-quality Christian, moral life does. As the book continues on, Scrooge becomes more and more enthusiastic to learn his moral lessons, for example: As I know your purpose is to do me good, and as I hope to live to be another man from what I was This shows his eagerness to gain knowledge of his moral and social lessons and his acceptance of his faults. Christianity was a vast issue in the 1840s, and the idea of burning in hell would have made a lot of people change their miserable, tight-fisted ways. This Christian theme is set throughout the book and if you repent your ways you will be saved (go to heaven). Dickens uses Christmas because it is an occasion when generosity, exuberance and affection should be in our hearts as a time to convey this message of charity.

The Tremendous Potential of Genetic Engineering Essay -- Argumentative

Genetic engineering, the process of using genetic information from the deoxyribonucleic acid (DNA) of cells to fix or improve genetic defects or maladies, has been developing for over twenty years. When Joseph Vacanti, a pediatric surgeon at Children’s Hospital, and Robert Langer, a chemical engineering professor at MIT, first met as researchers in the 1970’s, they had little knowledge of the movement they would help found. After they discovered a method of growing live tissue in the 1980’s, a new science was born, and it races daily towards new discoveries and medical breakthroughs (Arnst and Carey 60). â€Å"Tissue engineering offers the promise that failing organs and aging cells no longer be tolerated — they can be rejuvenated or replaced with healthy cells and tissues grown anew† (Arnst and Carey 58). The need for genetic engineering becomes quite evident in the promises it offers in various medical fields, as well to financial ones. Despite cr itics’ arguments about the morality or practicality of it, genetic engineering should continue to provide the essential benefits it has to offer without unnecessary legal impediment. Every year, the need for new organs in organ transplants becomes more apparent. â€Å"I recognized fairly early that the biggest problem facing me as a surgeon was the shortage of organs. I’ve devoted my professional life to solving that problem,† Vacanti said (Arnst and Carey 60). Approximately eight million people in the United States undergo surgery annually to correct organ failure (Arnst and Carey 61). While these patients wait for surgery and others wait on the transplant list, their medical expenses reach up to $400 billion. These expenses count for almost one-half of American heath-care bills. Nearly four... ..., Chrisitne. â€Å"An Attack on Aging.† Time. 26 January 1998: 60. Haney, Daniel Q. â€Å"Genes Help Heart Grown Own Bypass.† Columbus Dispatch. 10 Novemeber 1998. 3A. Johnson, B. Julie. â€Å"Genetic Engineering is Dangerous.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 17-21. Kraemer, Duane C. â€Å"Genetically Altered Animals Will Benefit Humankind.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 94-101. Lee, Thomas F. â€Å"Gene Therapy is Beneficial.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 166-173. Mahoney, Richard J. â€Å"The U.S. Should Continue Investing in Biotechnology.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 29-36.

Case Study Classic Watch Essay

1-2) After analyzing the structure of the Classic Watch Co, we have come to a conclusion, that the company is product oriented. The founder of the company Harry Brainch used to develop his product and then to find consumers. According to the case, he is quite a conservative person, who prefers old-fashioned business techniques. Twenty years ago, customers were less choosy and they were happy to have a product that is good value for money. In that case, Harry Brainch’s strategy fitted really well. However, times are changing and new market is much more complicated and severe. The competition is tough and product with simple design and good durability is not as attractive as it used to be in the past. According to this, product-oriented approach is not likely to succeed. A famous example of product-oriented company is the original Ford Motor Company. Henry Ford made one model in one color (black), no matter what the consumer might want. Although he followed this strategy for quite a long time, finally, Ford Motor Company had realized the need of customization and now we have Ford cars in various colors. The situation is the same with Classic Watch Co, the faster Mr. Brainch realizes that his old techniques are no longer useful – the better sales will improve. Probably, he should try to change his methods to become more market oriented. For instance, Apple has always been a great example of market-oriented company. Apple has achieved world fame by constantly monitoring market and then adjusting its marketing mix to response to the market needs. The Classic Watch Co should follow example of Apple and start developing new marketing strategy. To sum up, the old strategy is no longer successful because of following reasons: 1) same old-fashioned design 2) new needs and desires of consumers 3) change in consumer’s income (it became higher) 4) the old strategy did not take into account wants of modern consumers 5) reasons for buying watches have changed 3) In our opinion, Harry need to divide market into 3 segments. The first one – â€Å"Economical†, which include people, who are ready to pay the lowest price for any good-working watches. Even if they will be broken in the first year, person from this segment just substitute them by new one. They are mainly price-concerned. Brand and design of the watches is not the main point. The second segment – â€Å"Longevity and quality†. This group in search for watches with a good durability, quality and design. They ready to overpay for this features. This group is the biggest one. The third segment – â€Å"Symbolic† one. Watches should be prestigious, elegant, mainly maid from precious metals and gems. People from this segment buying not just watches, but unique qualities and emotional value. To be successful, The Classic Watch Company need to create watches suitable at least â€Å"Economic† and â€Å"Longevity and quality† segments. 4) Nowadays The Classic Watch Company is no longer succeeding company, but a policy of market segmentation could turnover situation. Segmenting market can help them increase sales and market share, protect brand and provide a variety of other benefits. By positioning themself with a specific benefit, they could create a unique selling proposition that sends a message to a target audience looking for that benefit. If The Classic Watch Company cater to a specific audience, they could lose sales among potential customers outside their target audience but increase overall sales by attracting more customers in your target audience. With specific market segments to reach, they can decrease distribution channels, targeting those outlets that have the highest amount of traffic from their desired customers. By limiting your audience, they can choose magazines, websites, radio and TV stations and events that their customers are more likely to hear, see, visit or attend. As we see, there are pl enty of benefits, which are necessary for modern company to survive.